Juliane Kringe

Entering a new market means localizing your brand’s soul, not just your language.



Brand and marketing strategy for consumer brands crossing between Europe and the U.S., in either direction. And for those still building a brand worth crossing with. German roots. Los Angeles base. Almost 20 years on both sides.

Let's talk → hello@julianekringe.com


My background

Independent Strategist & Fractional Markting, Los Angeles · 2026 to today

Brand and marketing strategy for consumer brands crossing between Europe and the U.S. Board of Directors, Marketing at GABA, the German American Business Association.

ALLY Communication & Marketing (formerly BOLD LA), Los Angeles · 2019 to 2025

Vice President, Marketing & Communication. Six years co-leading the agency with the CEO. Strategic lead for Rodeo Drive's digital presence: six consecutive years of growth. Localized brand strategy and audience profiles for Stapelstein's U.S. entry. Digital relaunches for Royal Hawaiian Center and River Oaks District.

VaynerMedia, Los Angeles · 2019

Vice President, Client Services. Owned the Johnson & Johnson CPG portfolio and led a team of more than 20 across strategy, creative, production and media.

German agency years: Leo Burnett, Ogilvy, DOKYO, loved, Scholz & Friends · 2008 to 2018

Strategic partner and lead contact for Hugo Boss, Cybex, Marc O'Polo, Audi and Douglas. Launched Ujet internationally from a blank page. Directed the award-winning global relaunch of Audi Magazine. Ran global celebrity campaigns for AXE and Dove.

Founder, N/CRAFT, Hamburg · 2013 to 2015

My own premium leather accessories label. Brand, product, sales, everything. I know what it feels like to sit on the client's side of the table.