Juliane Kringe

I make premium consumer brands resonate across the Atlantic.



Brand and marketing strategy for consumer brands crossing between Europe and the U.S., in either direction. And for those still building a brand worth crossing with. German roots. Los Angeles base. Almost 20 years on both sides.

Let's talk → hello@julianekringe.com


My background

Independent Strategist & Fractional Markting, Los Angeles · 2026 to today

Brand and marketing strategy for consumer brands crossing between Europe and the U.S. Board of Directors, Marketing at GABA, the German American Business Association.

ALLY Communication & Marketing (formerly BOLD LA), Los Angeles · 2019 to 2025

Vice President, Marketing & Communication. Six years co-leading the agency with the CEO. Strategic lead for Rodeo Drive's digital presence: six consecutive years of growth. Localized brand strategy and audience profiles for Stapelstein's U.S. entry. Digital relaunches for Royal Hawaiian Center and River Oaks District.

VaynerMedia, Los Angeles · 2019

Vice President, Client Services. Owned the Johnson & Johnson CPG portfolio and led a team of more than 20 across strategy, creative, production and media.

German agency years: Leo Burnett, Ogilvy, DOKYO, loved, Scholz & Friends · 2008 to 2018

Strategic partner and lead contact for Hugo Boss, Cybex, Marc O'Polo, Audi and Douglas. Launched Ujet internationally from a blank page. Directed the award-winning global relaunch of Audi Magazine. Ran global celebrity campaigns for AXE and Dove.

Founder, N/CRAFT, Hamburg · 2013 to 2015

My own premium leather accessories label. Brand, product, sales, everything. I know what it feels like to sit on the client's side of the table.