SERVICES
How we can work together
Build For startups and young brands.
You have a product and early traction. What you don't have yet is a brand that can carry the weight. I help you define positioning, brand architecture, audiences and go-to-market. Built properly from the start, so it can cross borders later without being rebuilt.
Cross For brands entering the U.S. or the European market.
This is my three-phase market entry program.
Phase 1: The Market Entry Audit. The diagnostic. I analyze the cultural gap between your brand today and what the new market expects. Where your storytelling needs to shift, where you sit against competitors, and which cultural currents you can ride. You leave with a clear picture of how ready you are, and what to fix first.
Phase 2: The Strategic Foundation. The blueprint. I take the audit's findings and turn them into a localized brand strategy: your brand DNA re-tuned for American or German consumer psychology, your highest-value audience segments defined, and a 12-month roadmap your team can actually run.
Phase 3: The Launch Ecosystem. The activation. I lead the launch with trusted partners and senior-level precision. Messaging and visual storytelling adapted for the new market. A social and content presence with a localized voice. Talent and influencer partnerships that give you credibility from day one.
Lead For companies that want a partner, not a project.
Ongoing senior marketing leadership as a fractional CMO or strategic lead for your U.S. or European marketing. This is how I currently work with German manufacturers on their American presence: embedded, accountable, and there when decisions get made.